The Park is an award-winning experiential agency, founded in London in 2018 by three industry leaders with eclectic backgrounds in client-side marketing, events, advertising, psychology, TV, PR, and sponsorship. The Sydney office launched in 2021.
We are the Creators
of Brand Proof
The Park was inspired by a feeling that marketing communications had become about brands effectively saying “trust us” as opposed to doing things to show what they’re about. Our purpose is to work with brands that stand for something and help them prove it.
At its core, The Park is an experiential agency but we have a broad view of what experiential marketing is. Simply, it’s doing something not just saying something.
We are the Creators of Brand Proof.
We then sent them to Clients and potential Clients on the weekend that would have been Glastonbury so they could enjoy the coverage of previous years with something from us. We had such a great reaction that we were able to auction some off for charity too. Evidence and salience. Doing, not saying.
Our Services
The three elements that combine to deliver Brand Proof:
1. Think
Strategy, ideas and measurement that helps move brands from Promise to Proof:
2. Deliver
Creation and execution of Brand Proof through:
Physical Experiences
Digital Experiences
Partnerships
- Sourcing & Agreement
- Sponsorship Activation
Social
- Influencer sourcing & contracting
- Social listening
- Community management
- Social asset creation
PR
- Physical & virtual media launches
- Outreach
- Mailers & asset packs
- Ambient
Content
- Short-form content
- Made-for-content events
- Social video
Design
- Experience design
- Branding
- Renders
- Final Artwork
3. Magnify
Increasing the reach and saliency of Brand Proof through:
Secondary Audiences
Thinking that combines earned, owned and paid to reach broader audiences
Creatornet
Our unrivaled network of creators
Eclectic Thinking
Our bespoke creative process combining eclectic sources
and people
Behavioural Psychology
Utilising the science of mind
and behaviour to shape our ideas
and experiences
Brand Proof Effect
Our approach to measurement and effectiveness
Awards
| 2022 | The Independent Agency Awards: Highly Commended – ASICS Upliftford |
| Campaign Experience Awards: Best Outdoor Experience – ASICS Upliftford |
| 2021 | Campaign Experience Awards: Socially Distanced Experience – Truth Seekers for Amazon Prime Video |
| 2020 | The Drum: Start-up of the year |
| The Drum Experience Awards: Highly Commended – NBCUniversal Spirit Home Adventures | |
| The Drum Experience Awards: In-House Event of the Year – Primark Forward Think | |
| IOIC UK: Highly Commended –Primark Forward Think |
We are proud to be
members of ISLA
