For the launch of the new limited edition Cadbury Caramel Twirl, we created poster ads submerged in Victoria Docks, London. The campaign gave Cadbury Twirl fans the ability to #controlthehype of the limited edition bar in order to win Cadbury prizes. In line with the campaign our ads were only revealed as the tide went out, giving eagle-eyed fans a brief look of the upcoming limited-edition Twirl.

To capture the hidden ads, we took our content crew out on boats (and even a canoe) to capture the exact moment of the tidal reveal.

The stunt resulted in UK wide press coverage including shot of the week in the Evening Standard. Thank you to our partners at Ogilvy UK and clients at Cadbury for the opportunity!