Virgin Voyages Cruises

What We Were Proving.

Virgin Voyages, there’s something for everyone

Proof Platform.

A PR stunt in Central London.

 

 

How we proved it.

 

To promote Virgin Voyages cruises, a double decker bus was adapted to resemble the look of the iconic ‘Scarlet Lady’ cruise ship and toured around London with Virgin’s very own Sir Richard Branson for a day.
 
We created a route visiting London’s most iconic landmarks. Performers on board and on the route interacted with commuters, giving away free cruises as prizes, generating ongoing media coverage by multiple news outlets.
 
 
 
 
 
 
 

 

 

The Proof.

120 News outlets captured the activation

160K Viewership of the PR stunt across the country