Red Bull Project Pro 

What We Were Proving.Red Bull’s relevance and connection to elite sports training through the broader Project Pro initiative.

How We Proved It. An engaging, touring, in-store interactive game to engage supermarket shoppers and raise awareness of the Project Pro campaign.

We delivered a portable Locker Room unit taking the Project Pro campaign into supermarket environments to bring people closer to the pros. It showcased six British Pro athletes and through a bespoke quiz hosted on iPads, participants discovered more about the athletes’ training regime and had the opportunity to win signed merchandise.

The Proof.The campaign reached thousands of shoppers across fourteen different Sainsbury’s stores. Participants and shoppers were able to share their own photos and video of them engaging with the activation and their Red Bull Project Pro prizes. 

5%

sales uplift across the fourteen stores it toured over 14 consecutive days.