Primark Forward Think
What We Were Proving.
While it may be celebrating its 50th birthday, Primark is only just getting started.
Proof Platform.
A festival experience to celebrate the milestone and communicate Primark’s exciting plans for the future with its 80,000+ employees.
How We Proved It.
We created an immersive festival experience unlike any other. The event spanned three venues and included talks, tech & exploration spaces, a fashion show and much more to entertain and educate over 1,000 senior Primark employees. The livestream and content from the experience was distributed to over 70,000 Primark employees globally.
The Proof.The percentage of attendees who said they understood the company strategy went from 62% before the event to 98% after the event. There were similar increases in ability to communicate the company strategy (54% to 90%) and understanding their team’s role (from 75% to 95%).
98%
of attendees said they understood the company strategy after the event.
“1000 attendees, 22 coaches, 11 hotels, 3 venues, 1 live stream. This event is something we can all be really proud of. Not only did everyone play their part, you all went above and beyond in the lead up to and during the event. Thank you so much for your hard work which made this all happen. The results really speak for themselves.”
Suzanne Torsney, Group Internal Communications Manager