H&M Store Launches
What We Were Proving.
H&M stores embrace locality, humility and champion individuality.
The Fabric Of: A collaboration with local creatives to launch a number of new H&M stores.
How We Proved It.
We created a multi-media ad campaign that was directed, styled and shot by an emerging local photographer, Jada Giwa.
We then collaborated with 5 other local creatives; a set designer, florist, graphic designer and make-up artist, to shape the campaign and in-store experience including 3 interactive creative in-store masterclasses, free for H&M Members.
Sales from launch weekend far exceeded client targets. In fact the campaign was so successful, it’s now being rolled out across a further 5 store launches this year in Glasgow, Derby, Dublin and H&M’s London flagship store on Regent Street.
Caroline Fisher, Communications Director, ASICS EMEA