Gabby on the go! 

What We Were Proving.

Gabby’s Dollhouse takes kids on unmatched adventures.

Proof Platform.

To drive franchise awareness, consumer product sales, and TV viewing, we took DreamWorks Animation’s Gabby’s Dollhouse on a tour of the UK and France.

We created an immersive experience building on narratives from the show, complete with games, challenges and music experiences, and invited kids to join us over eighteen days at nine locations across the UK and France.

Through the experience our Gabby’s fans collected stamps in a “Pawsport” with the final stamp and photo opportunity with Gabby coming in store to help drive retail footfall.

 

 

The Proof.

+44% sales increase of Gabby’s Dollhouse consumer products during the campaign period 

17,000+ attendees at the live experiences

13m+ social reach across UK and France

 

 

“The Park has a true passion for what they do, and it shows in the effectiveness of the work they deliver. The +44% sales increase of Gabby’s Dollhouse consumer products during the campaign period is a testament to the engaging experience they provided kids and parents alike during the Gabby On The Go campaign, translating into not only purchase consideration but actual sales.  I strongly recommend The Park to anyone seeking a reliable and creative experiential agency”.

Jacqui Wong, Marketing Manager at NBCUniversal | DreamWorks Animation