FRUTERÍA by Bombay Sapphire Premier Cru

What We Were Proving.Showcase the creative and hand-crafted process that goes into making the PREMIER CRU Murcian Lemon and celebrate the exquisite citrus botanicals of Spain through an immersive taste, smell and sight experience.

How We Proved It.Partnering with renowned Spanish artist, Coco Davez, we would bring Spain to Shoreditch with a unique pop-up experience. Guests would be invited to immerse themselves in the warm, vibrant setting of a Spanish fruit market at the FRUTERÍA – a celebration of Murcia and nature’s finest citrus flavours that goes into their new small-batch gin.

Coco Davez transformed the Great Eastern Street canvas into a vibrant, Spanish greengrocer with her iconic brightly coloured patterns, inspired by the citrus botanicals and mosaics of Spain. Coco brought her own creative style to the brand to capture the story behind Premier Cru with a striking design that takes inspiration from the unique way in which the Fino lemons, mandarins and bittersweet oranges are harvested and prepared.

Nestled within the greengrocer setting was an intimate tapas and cocktail bar. Guests enjoyed a seasonal, Spanish sharing board that was curated by Jimmy Garcia Catering to pair perfectly with a host of exquisite cocktails that showcased the stunning, balanced flavour profile of the new handcrafted gin.

We partnered with 25 lifestyle influencers for the exclusive opening of the pop-up to create live content of their experience, driving bookings and awareness of the event. In addition, Bombay Sapphire pushed out pre-promotion content on their own channels, boosted by a targeted digital media campaign and PR coverage. For those influencers and media unable to attend, a selection of the Spanish produce featured in the shop were sent as at-home FRUTERÍA packs.

The Proof.The campaign reached over 9.3million people across social, PR coverage and the targeted ad campaign. The influencer partnership activity led to 114 pieces of social coverage, reaching over 209,000 people. In addition, the campaign received 22 pieces of editorial coverage.
Over the two days, we had over 200 guests attend the experience, with over 500 Premier Cru cocktails consumed, over 300 exclusive products sold and over £1,000.00 raised for The Drinks Trust.