ASICS Comfort Zone

What We Were Proving.

ASICS Nimbus 25 is officially ‘The Most Comfortable Running Shoe’ in the world

Proof Platform.

The ASICS Comfort Zone

How We Proved It.

Making the most of ASICS event partnerships, we proved to over 15,000 people why the unmatched comfort of the GEL-Nimbus 25 isn’t just another brand promise.

At the Brighton Marathon and ASICS London 10K, we demonstrated the unrivalled comfort by creating a truly immersive experience, bringing to life the product’s benefits and features.

The Comfort Zone featured 3 unique sections, providing opportunities for education and entertainment, as well as the chance to try ‘The Most Comfortable Running Shoe’, a claim substantiated by Dr Chris Bishop.
Guests were able to lace up and give the 25th iteration of the Nimbus a true test run, or even experience the shoe without ever putting a pair on – various interactive activations showcased just how important comfort is when it comes to running and why ASICS has the perfect shoe for you.


The Proof.

15K+ Enjoyed ASICS Comfort Zone, as a spot to hang out and celebrate their achievements together  

2K+ Passed through our activation, discovering true comfort

450+ Laced up for a test run (after having just done one already!)

“An amazing activation with such great attention to detail, one of the best I’ve seen. It’s impressive how The Park managed to pull this off in the amount of time we had. This has really raised the level for ASICS and we’ve now got the challenge of other markets wanting something similar!”

Nina Bebbington
Trade Marketing Manager, ASICS EMEA