DreamWorks Dream Heroes
What We Were Proving.
DreamWorks’ award-winning content takes kids on adventures like no other (even during a pandemic).
A 360ᵒ virtual world, bringing five major DreamWorks brands to life in a way families had never seen before.
How We Proved It.
Research revealed the pandemic had led to impacted sleep routines and a global increase in childhood anxiety. And so, the mission to save dreams was born.
With exclusive games, challenges and exclusive content, families were tasked to complete their Dream Heroes mission by collecting hidden dream icons across five bespoke brand worlds. Completing each world meant dreams were sent back down to earth to help kids sleep across the globe.
The campaign was magnified through a multi-lingual online media campaign as well as a huge on-air presence across DreamWorks channels.
The campaign reached over 40 million people across 15+ countries, with 130k web visits for an average dwell time of 70 minutes – exceeding targets by 250%.
“We’re so proud of our Dream Heroes campaign and were delighted with the results! Turning a challenge into an opportunity, this brand activation has helped us reach a wider audience than ever before, bringing joy to our fans and driving affiliate satisfaction. The Dream Heroes brand is beautiful and one we hope will be long lasting.”
Sarah Baines, VP, Marketing, Kids & Family, NBC Universal Global Distribution & DreamWorks Networks
Caroline Fisher, Communications Director, ASICS EMEA