Virgin Holidays Balls To Boring

What We Were Proving.Virgin Holidays believe fun and play shouldn’t stop when you become an adult.

Proof Platform. 

A new London attraction to help adults rediscover their sense of adventure.

How We Proved It.

We designed and installed the UK’s largest ball pool on the banks of the River Thames for passers-by to enjoy over a fun-filled two days. 

Olympic diver Tom Daley was on hand to help the public rediscover their inner child and discover four hidden lucky golden balls with the chance to win a fun-filled holiday for two courtesy of Virgin Holidays.

The proof.The attraction produced extensive tabloid media coverage. We also exceeded targets for key campaign metrics including reach and competition entries.