Sky VIP x Anthony Joshua
What We Were Proving.
Sky’s commitment to their customers and ability to surprise and delight like no other.
A bespoke content idea centred around a VIP experience with a big twist.
How We Proved It.
We invited a handful of Sky VIP customers to a training session with Anthony Joshua’s legendary coaching team. Little did they know, the champ himself was watching, ready to surprise them with 121 training and an intimate dinner in the ring. A truly money-can’t-buy experience amplified through Sky’s social media channels.
The content received 3+ million views across Sky’s owned channels.
And as this was all about making their customers feel like VIPs, the best results are quotes from them…
“We will be talking about this event for a very long time and hopefully with our grandkids too, memories we will cherish for a life time.”
“It’s called the Sky VIP experience and we truly did feel like VIPs for the entire day. In fact we were made to feel so important they could have changed the name to “Sky VVIP”.”