Award winning experiential agency The Park, has partnered up with IB, specialists in human behaviour, to create tailored away days and experiences designed to transform organisations’ employee experience, engagement and retention. The launch follows research from The Park and Opinium that showed a staggering 46% of UK employees are looking to leave their jobs in the next six months. Further, 80% of UK employees think being together in person is important for company culture but just 41% currently enjoy away days. 

The brand-new, unique offering will include three phases to help businesses create personalised purpose-led away days that are evidence based and rooted in psychology and behavioural science.

  1. Discover/Diagnose
    IB will use their expertise and tools in psychology and behavioural science to identify what employees would truly like to experience during away days and would contribute to them feeling connected to their peers and organisation. 
  2. Design
    The event will then be co-designed by both The Park and IB, infusing behavioural science into the planning to create a tailored experience in keeping with the specific needs of the business. Ensuring the away days are purpose-led and supported by insights will be key in creating a real impact and lasting impressions on employees.
  3. Deliver
    The Discovery and Design phases will culminate in the delivery of either physical or digital experiences, events or away days unique to the company.

Will Worsdell, global strategy director at The Park said:
“At The Park, we work with brands that stand for something, helping them prove it to their customers by creating experiences that matter. We believe that our many years of experience creating purpose-led events, teamed with the insight from IB’s team of psychologists, will provide a valuable service to businesses looking for creative solutions to improving employee engagement.”

Katharina Wittgens, managing director at IB said:
“At IB we are excited at the prospect of working with The Park to create meaningful experiences for businesses. Creating such personalised events with employees’ needs at the forefront will transform how businesses and their employees experience away days.

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