To celebrate the launch of DreamWorks’ Gabby’s Dollhouse on Cartoonito in Mexico, we created Gabby’s Dollhouse Surprise Box – a 15-day immersive experience putting families in Gabby’s shoes. We brought to life characters, activities and themes from the show, allowing our little guests to get creative and be rewarded for trying, no matter the outcome.
We partnered with 5 Mexican content creators, delivering over 50 pieces of content to amplify the activation and the activation was supported by an extensive multi-media campaign including Digital out of home, YouTube pre-roll, DreamWorks and Cartoonito social content as well as Spotify radio ads.
Over 12.6 million people reached through content and social media and over 4,600 guests engaged with the activation. As a result of the activity, Mexico was the best performing market for Gabby’s Dollhouse across the whole of LATAM.