by Jack Lamacraft | Mar 5, 2021 | Think
There’s a growing expectation that all content in the future will be shoppable. The trend of social media platforms to expand their e-commerce features has expedited rapidly, in part due to the pandemic. However, if you’re struggling to keep up with new... 
by Jack Lamacraft | Mar 5, 2021 | Think
We’ve identified three tech trends that have taken centre stage as a result of the pandemic. TECH ENHANCED SPECTATORSHIP The introduction of 5G networks will completely change what’s possible for both at home virtual experiences and live events, infusing both... 
by Jack Lamacraft | Mar 16, 2021 | Think
No one who works in experiential marketing is going to tell you they had a great 2020, there’s no hiding from the fact it was the most difficult and challenging year we’ve ever faced and to still be standing at the end of it was a massive achievement. As we sit here a... 
by markmatcham@gmail.com | Jan 13, 2021 | Think
Social media in 2020 had just as many twists and turns as the government’s daily briefings, so the opportunities to speculate on what lies in store for brands are endless. From Trump on Twitter to Instagram shopping, Katy Deane shares her insights into some of... 
by markmatcham@gmail.com | Jan 13, 2021 | Think
We’re excited to launch our latest research piece; Generation Cynic. The research was inspired by the frequently heard narrative that young people today are a sceptical and cynical generation. Partnering with Hype Collective we spoke to brands including TikTok,... 
by markmatcham@gmail.com | Jan 12, 2021 | Think
Over the last few months, our industry has been profoundly affected by the current global pandemic. So here at The Park, we’ve been exploring what the future might look like for experiential marketing. Assembled as a white paper report, we’ve used our... 
Recent Comments