Social Media’s Unstoppable Shopper

Social Media’s Unstoppable Shopper

There’s a growing expectation that all content in the future will be shoppable. The trend of social media platforms to expand their e-commerce features has expedited rapidly, in part due to the pandemic. However, if you’re struggling to keep up with new...
Pandemic Accelerated Tech Trends

Pandemic Accelerated Tech Trends

We’ve identified three tech trends that have taken centre stage as a result of the pandemic. TECH ENHANCED SPECTATORSHIP The introduction of 5G networks will completely change what’s possible for both at home virtual experiences and live events, infusing both...
A New Audience for Experiential

A New Audience for Experiential

No one who works in experiential marketing is going to tell you they had a great 2020, there’s no hiding from the fact it was the most difficult and challenging year we’ve ever faced and to still be standing at the end of it was a massive achievement. As we sit here a...
Check out our Generation Cynic report

Check out our Generation Cynic report

We’re excited to launch our latest research piece; Generation Cynic. The research was inspired by the frequently heard narrative that young people today are a sceptical and cynical generation. Partnering with Hype Collective we spoke to brands including TikTok,...