The Park launches pitch fee scheme to invest in D&I

The Park launches pitch fee scheme to invest in D&I

By Founder & Global Strategy Director Will Worsdell, as featured in Campaign Magazine.  Most RFPs these days, rightly, ask agencies to prove their commitment to Diversity & Inclusion. But often, at the same time, ask the agency to produce huge amounts of work...
An ode to Glastonbury

An ode to Glastonbury

While most of the ad industry headed to a certain festival in the south of France last week, there was another festival starting that is very close to The Park’s heart. Not many people know that we’re actually named after The Park stage at Glastonbury. In...
Experiential needs to grow up

Experiential needs to grow up

By Founder & Strategy Director Will Worsdell, as featured in Campaign Magazine.  In recent times the marketing industry has, importantly but belatedly, woken up to the need for diversity of race, gender, neurodiversity, disability, religion, and socio-economic...
2022 Trends Report

2022 Trends Report

We’re really excited to publish The Park 2022 Trends Report. We’ve tapped into our network and also been through 60+ sector reports (so that you don’t have to) to draw our predictions for this year. It’s based on what is currently happening as...