The Park launches pitch fee scheme to invest in D&I

The Park launches pitch fee scheme to invest in D&I

By Founder & Global Strategy Director Will Worsdell, as featured in Campaign Magazine.  Most RFPs these days, rightly, ask agencies to prove their commitment to Diversity & Inclusion. But often, at the same time, ask the agency to produce huge amounts of work...
An ode to Glastonbury

An ode to Glastonbury

While most of the ad industry headed to a certain festival in the south of France last week, there was another festival starting that is very close to The Park’s heart. Not many people know that we’re actually named after The Park stage at Glastonbury. In...
Experiential needs to grow up

Experiential needs to grow up

By Founder & Strategy Director Will Worsdell, as featured in Campaign Magazine.  In recent times the marketing industry has, importantly but belatedly, woken up to the need for diversity of race, gender, neurodiversity, disability, religion, and socio-economic...
2022 Trends Report

2022 Trends Report

We’re really excited to publish The Park 2022 Trends Report. We’ve tapped into our network and also been through 60+ sector reports (so that you don’t have to) to draw our predictions for this year. It’s based on what is currently happening as...
Social Media’s Unstoppable Shopper

Social Media’s Unstoppable Shopper

There’s a growing expectation that all content in the future will be shoppable. The trend of social media platforms to expand their e-commerce features has expedited rapidly, in part due to the pandemic. However, if you’re struggling to keep up with new...
Pandemic Accelerated Tech Trends

Pandemic Accelerated Tech Trends

We’ve identified three tech trends that have taken centre stage as a result of the pandemic. TECH ENHANCED SPECTATORSHIP The introduction of 5G networks will completely change what’s possible for both at home virtual experiences and live events, infusing both...