Pandemic Accelerated Tech Trends

Pandemic Accelerated Tech Trends

We’ve identified three tech trends that have taken centre stage as a result of the pandemic. TECH ENHANCED SPECTATORSHIP The introduction of 5G networks will completely change what’s possible for both at home virtual experiences and live events, infusing both...
A New Audience for Experiential

A New Audience for Experiential

No one who works in experiential marketing is going to tell you they had a great 2020, there’s no hiding from the fact it was the most difficult and challenging year we’ve ever faced and to still be standing at the end of it was a massive achievement. As we sit here a...
Positive Summer Ahead for Events

Positive Summer Ahead for Events

It was great for The Park to contribute to this piece from Fayola Douglas in Campaign Magazine UK looking at the very positive implications for in-person events from the new UK Coronavirus roadmap.   This roadmap provides the clarity that we need to start planning...
The Park Sydney is open for business

The Park Sydney is open for business

Today we have officially launched The Park Australia with the opening of our Sydney office and we’re delighted to announce that the brilliant Erika Morton will be leading the charge locally. The Park London was actually born in Sydney as this is where the...
Welcome Erika

Welcome Erika

Welcome Erika Morton to the Park Team. Although she’s based in Sydney she’s very much part of The Park family and we are looking forward to achieving brilliant things with her leading the charge in...