It was great for The Park to contribute to this piece from Fayola Douglas in Campaign Magazine UK looking at the very positive implications for in-person events from the new UK Coronavirus roadmap.
This roadmap provides the clarity that we need to start planning in-person brand experiences in 2021 and, importantly, it provides some real hope and positivity for the summer. When you combine the pent-up demand for in-person experiences with the clarity that they will be allowed, at scale, from late Spring/early Summer the outlook is very positive.
This summer will show an experience economy that is more creative, varied and in demand than when it went (largely) into hibernation in March of last year. The clients that prioritise investing in it have a great chance to connect their brand and products with audiences crying out for some excitement.
The full article is available to read on the Campaign Website (subscription required).